Double Cleansing + Why Aren't you Doing it Yet!

Recently we've been hearing a lot about double cleansing, so we thought that we would dive into what it really means and how to properly do it! 

Obviously everyone knows how important cleansing your face is after a long day. Removing makeup, dirt, and pollution is an obvious way to prevent breakouts and keep skin fresh. But is a simple cleanse really enough? 

We think that double-cleansing is twice as nice because not only are you able to first lift makeup, dirt, and grime, but then you are able to address what lies beneath too. And no, using makeup wipes does not count (sigh). 

In order to properly double cleanse, you will first need to use an oil-based cleanser or micellar water cleanser. These cleansers will gently remove makeup and oils, breaking down the sebum of your skin and makeup, while at the same time leaving your skins natural hydrating oils behind. 

The next step in this process is just a simple, good old fashioned lathering and cleanse with water to wash away any remaining impurities. After double cleansing, we recommend toning, using a serum **cough cough, ours**, and then a moisturizer. Also, don't forget your best friend, sunscreen! 

**Pro tip: Due to the way the follicles are oriented on your face, it's best to wash upwards and outwards in order to get a deeper cleanse. And then the reverse is true when applying makeup, as you don't want to drive it into your pores and create unnecessary clogging. 

One of the major benefits of double cleansing is that it makes room for any products that you apply afterwards to penetrate deeper into your skin, making them more effective, and therefore getting the most bang for your buck... Or your skin. Whatever, you get it. 

With that being said, making room for products to dive deeper into your epidermis, and having clean skin is not the only benefit of double cleansing. Using this method of cleansing also eliminates dirt and pollution accumulation on your face throughout the course of the day, both of which can cause oxidative damage to the skin, and therefore contributes to the breakdown of collagen, which leads to the development of wrinkles. 

In our opinion, double cleansing is a win-win!